Vacation rental company Vrbo® appointed the Teigen-Legend family as its first-ever Family in Residence. In a role created just for them, Chrissy Teigen, John Legend, Luna, Miles and Chrissy’s mom Vilailuck “Pepper” Teigen will inspire and help others plan what may be their longest awaited vacations and reunions ever. The project kicked off with family time spent in a Vrbo vacation home. The rental doubled as the set for a new ad starring the whole crew, slated to premiere later this month and feature an all-new Legend adaptation of a classic song.
The family will serve up their own, signature style of vacation inspiration through the new ad, social media, and by surprising other families with long-awaited reunions (stay tuned – details to come).
“The Teigen-Legend family embodies everything that makes a Vrbo family stay special, starting with what’s most important: believing in the simple joy of spending quality time together and its power to lift us all up,” said Lish Kennedy, Vrbo’s vice president of global brand. “It’s a natural fit because Chrissy, John, Luna, Miles and Pepper travel the way so many Vrbo families travel – as a multi-generational group that cooks together, plays together, and stays together.”