Jillian Hervey of LION BABE & Pantene Puts Curls on Display with New Campaign Jillian Hervey of LION BABE & Pantene Puts Curls on Display with New Campaign
Jillian Hervey, lead singer of R&B/Soul band LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair. Summer... Jillian Hervey of LION BABE & Pantene Puts Curls on Display with New Campaign

Jillian Hervey, lead singer of R&B/Soul band LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair. Summer means longer days, weekends at the beach and for curly-haired women, frizz! This summer, Hervey and Pantene will give women the curls they’ve always wanted by helping them fight frizz by strengthening their curls.

Loving @LionBabe’s gorgeous curls! No wonder she’s the new @Pantene brand ambassador! #StrongIsBeautiful

For years, curly-haired women have been told that in order to fight frizz they have to protect their hair against humidity. While humidity is in fact a contributing factor to frizz, the biggest culprit is actually the strength of your hair. With the Pantene Pro-V system, curly hair will be so strong that it’s practically frizz-free all day and will be able to survive summer’s most grueling torture tests, such as a day at the beach, an outdoor summer concert or on the hot and humid subway.

“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Hervey. “Keeping my curls strong and healthy is so important, and thanks to Pantene I’ve finally uncovered a routine that allows my curls to be practically frizz-free.”

Hervey will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.

LP Green

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