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Live Nation Headquarters Moving To NYC’s Meatpacking District

by Malachi Weaver
written by Malachi Weaver

The world’s largest music promoter, Live Nation, is set to move their longtime headquarters out of Times Square, now opting for a 100,000 square foot building at 430 West 15th Street between 9th and 10th Avenues. The new building is in the heart of New York City’s Meatpacking District.

Confirmed by The Real Deal, Live Nation is reported to have subleased the new building from the current tenant – Palantir Technologies. Live Nation currently leases a 230,000 square foot building at 220 West 42nd Street through a twenty year deal completed in 2000 via the company’s former embodiment as SFX Entertainment. According to the report, Live Nation has sublet much of its former space to other companies.

The new headquarters for Live Nation shares the neighborhood with Google and retail stores such as Apple and Samsung.

Below is a rendering of the new headquarters, courtesy of Neoscape, Inc.

430-w-15-nyc-billboard-1548

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BusinessEDMLatest Newsslider

Wynn Las Vegas Announces 2017 Exclusive Residency Roster; Introduces ‘We Are Wynn Nightlife’ Brand Campaign

by Malachi Weaver
written by Malachi Weaver

Newly inked talent joins returning icons to comprise unrivaled lineup

Wynn Las Vegas’ world-renowned nightclubs XS, Surrender and Intrigue, and dayclub Encore Beach Club, announce their 2017 resident DJ roster with the introduction of the resort’s We Are Wynn Nightlife brand campaign.

On the heels of their successful 2016 residencies, Wynn Nightlife welcomes back Alesso, A-Trak, David Guetta, Dillon Francis, Diplo, DJ Snake, Flosstradamus, Major Lazer, Marshmello, Ookay, RL Grime, Skrillex, Slander, Virgil Abloh, and Yellow Claw.

New residents include Alison Wonderland, Brillz, Cedric Gervais, Chuckie, Dimitri Vegas & Like Mike, Duke Dumont, EDX, Getter, Laidback Luke, Lost Kings, MAKJ, Nicky Romero, Robin Schulz, Stafford Brothers, andSultan + Shepard.

Earlier this week, Wynn Nightlife announced a three-year residency agreement with three-time Grammy-nominated pop duo, The Chainsmokers.

“Wynn Nightlife has always had a strong commitment to providing the best entertainment experience possible,” said Alex Cordova, Wynn Nightlife Executive Vice President and Managing Partner. “We are happy that so many incredible artists are returning – many have been with us five, six or seven years – and are excited to welcome the newly-signed residents. With our carefully curated roster, we provide the most stylistically diverse music lineup in town, positioning us as the leader in Las Vegas nightlife entertainment.”

The 2017 residencies were revealed this morning in a video introducing We Are Wynn Nightlife, the new brand campaign featuring photography by acclaimed contemporary photographer, Tyler Shields.

Appearing in various marketing mediums, advertisements will spotlight Wynn Nightlife and its DJs with black and white photography while XS, Surrender, Intrigue and Encore Beach Club will each have a distinctive color blocking treatment.

“The We Are Wynn Nightlife campaign introduces a new look and feel to the nightlife brand,” said Cordova. “We feel that with Tyler Shields’ photography and our art direction, the campaign will speak to Wynn Nightlife’s ever-evolving customer while reflecting the luxury of the Wynn brand.”

For tickets, table reservations and additional information, visit www.wynnsocial.com.

Photo Credit: Tyler Shields

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BusinessMusic Festivals

Coachella Owner Allegedly An Anti-LGBT Activist and Climate Change Denier

by Malachi Weaver
written by Malachi Weaver

Coachella made news earlier this week when it announced this year’s lineup, including the all-star headliners Beyoncé, Kendrick Lamar, and Radiohead. Now the festival is in the news again, but for less endearing reasons.

The owner of Coachella, Philip Anschutz, has been revealed to be an anti-LGBT activist and a climate change denier. This information is coming from a Washington Post article reporting findings from Freedom for All Americans (FFAA), a “bipartisan campaign seeking nondiscrimination protections for LGBT people nationwide.” Anschutz is listed on an infographic created by FFAA titled “Enemies of Equality”.

Anschutz was placed in this group because he reportedly has given large amounts of money to organizations like the Family Research Council and the National Christian Foundation, both organizations that are known to have worked towards denying LGBT rights. Anschutz has reportedly also given money to organizations fighting against climate change and climate science.

While the actions and ideas of the owner of a company do not necessarily have to represent the values of the company, the Washington Post also found that Anschutz used company profits to directly fund these companies. It seems it is now up to the customers to decide if they are comfortable putting their money behind an organization that supports such ideas. It is also up to the artists scheduled to perform to decide if they are comfortable being a part of such a program.

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BusinessExtraLatest Newsslider

Kendrick Lamar Teams Up With Reebok for Third Collaboration, Club C Sneaker

by Malachi Weaver
written by Malachi Weaver

Kendrick Lamar has teamed up again with Reebok for his third sneaker collection, this time designed to promote “unity and equality.” The collection is a reinvention of Reebok’s Club C model.

The shoe sports acid-washed denim in black and white with a red label on the tongue. The Reebok branding on the side is written in all black with the “k” and “o” highlighted – referencing Lamar’s nickname “KDot”.

kendrick-lamar-capsule-1548

In a statement to the media, Lamar explained the design by saying that “Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.

Lamar’s first collaboration with Reebok came in 2015 with the Ventilator shoe, then again in 2016 with Lamar’s redesign of the Classic Leather sneaker.

The Kendrick Lamar X Reebok Club C will be available starting January 13th, ranging at $109.99 for adult sizes, $70 for kid sizes, and $50 for toddler sizes.

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BusinessEDMLatest News

Incase Announces Incase x Kaskade Capsule Collection

by Malachi Weaver
written by Malachi Weaver

Incase, design-driven bag and accessory brand for today’s creatives, today announces their partnership with Grammy® nominated and world-renowned artist, Kaskade, on a travel-focused capsule collection. The first-ever Incase x Kaskade capsule collection is now available on Incase.com.

The exclusive Incase x Kaskade capsule collection features design direction from one of the world’s top artists and most well-versed travelers, Kaskade. Over the course of a 20-plus year career as a world-renowned DJ, singer, songwriter, producer, and musician, Kaskade (Ryan Raddon) has flown the equivalent of the earth’s circumference 161 times – all equating to spending a full year of life in the air. Accumulating over 6 million frequent flier miles, Kaskade’s achievements in music production are rivaled by the unprecedented travel prowess subsequent of his global, fast-paced career.

“Of the things I’m uniquely qualified to have an opinion on, traveling would be first on the list,” said Kaskade. “The most integral part of being a seasoned traveler is knowing how to pack, what to pack, and most importantly, what to pack it in.”

Intentional. Functional. Clean. The Incase x Kaskade collection is deliberately designed and expertly engineered to perform at the highest levels. Masterfully constructed pieces conceived from their commanding artist’s namesake deliver supreme organization, protection and utility intent on facilitating the optimum experience for pro-travelers and their equipment.

“When I found Incase I loved the way it looked and more importantly, I loved the way it worked; design and functionality were there, living happily together,” added Raddon. “When I decided I wanted to design a line of luggage, Incase was my first phone call.”

Through a curated integration of elemental feature sets, tech-optimized storage, and premium materials, the Incase x Kaskade capsule encompasses an essential eleven-piece travel ecosystem including larger travel solutions ranging from a sleek Carry-On Roller and Backpack to smaller pieces including a mesh-constructed Headphone Case, each designed with a sleek interior lining featuring Kaskade’s custom geometric pattern.

“As long admirers of his music and career, we were equally as impressed to learn Ryan’s valuable insight and the top qualities he wanted in his travel collection,” said Andy Fathollahi, Chief Executive. “We knew the partnership was a perfect match when Ryan’s three most important design features seamlessly aligned with Incase’s design principles, emphasizing portability, simplicity, and functionality.”

Fit for any destination and available today, additional pieces in the Incase x Kaskade capsule collection include a Cable Accessory Bag, Passport Wallet, SD Card Wallet, Portable Power 2500 mAh, USB Light, Luggage ID Tag, two protective iPhone 7 cases and two iPhone 7 Plus cases with the signature Kaskade ‘K.’

The Incase x Kaskade collection is now available on Incase.com and will be on display at the 2017 International CES in Las Vegas, Nevada from January 5th-8th.

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BusinessLatest Newsslider

Forbes Releases 2017 “30 Under 30”, Names Torey Lanez, Desiigner, Alessia Cara, Among Others

by Malachi Weaver
written by Malachi Weaver

Forbes has released the 2017 iteration of their annual “30 Under 30” list, a collection of 600 people across twenty industries who they consider the “brightest young entrepreneurs, innovators, and game changers.” This year’s music category includes some of the industry’s most popular artists including Alessia Cara, Daya, Desiigner, G-Eazy, Torey Lanez, Logic, Troye Sivan, Bryson Tiller, and Lil Yatchy.

“30 Under 30” includes other industries such as Food & Drink, Games, Healthcare, Sports, and Venture Capital. Other celebrities included in other categories include Odell Beckham Jr., Simone Biles, Hilary Duff, Ryan Higa, Kyrie Irving, Kylie Jenner, Tyler Oakley, and Margot Robbie.

The full list of honorees can be found on the Forbes website.

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BusinessLatest News

TIDAL Celebrates A Year of Exclusives

by Malachi Weaver
written by Malachi Weaver

This year musicians experimented, broke barriers and connected with their fans more intimately. The music industry evolved more than ever in 2016 and global music and entertainment platform, TIDAL was at the forefront. TIDAL provided artists with a platform to showcase their creativity and art without restrictions.
Breaking through the noise TIDAL not only exclusively released albums like Lemonade, ANTI and The Life Of Pablo, but livestreamed some of the most compelling events including the premiere of Kanye West’s Yeezy Season 3 fashion show at Madison Square Garden in New York City and Rihanna’s Fenty X Puma fashion show live from Paris, France.

TIDAL brought iconic performances straight to subscribers and fans with livestreams and ticket giveaways from Demi Lovato & Nick Jonas, Bon Jovi, Rick Ross, Ms. Lauryn Hill and more. Subscribers were able to tune in to 39 livestreams and attend dozens of events and festivals around the world. More than 180,000 tickets were given out through TIDAL, which included intimate meet and greets for subscribers with artists like Blood Orange, Usher, Juicy J, CNCO and more.

With 32 exclusive albums available on the platform over the course of 2016, TIDAL is the only streaming platform that is home to albums from icons like Prince, JAY Z and Beyonce. Artists are drawn to platform’s commitment to supporting the artists and providing fans their music the way it was intended to be shared. TIP, The Dead Weather, Damian Marley, Fat Joe, Vic Mensa and TIDAL Rising Artist Tabi Bonney contributed to the more than 45 music videos exclusively released throughout the year.

To connect artists with their fans in ways that go beyond the standard music launches and tours, TIDAL supported the release of documentaries and behind-the-scenes content providing a glimpse into the making of an album, music video, tour, etc. From Rick Ross to Nick Jonas to 21 Savage, TIDAL released more than 90 videos. Additionally, artists, celebrities, athletes and tastemakers like JAY Z, Jeremy Scott, June Ambrose, Angie Martinez, Enrique Iglesias, Justise Winslow, Brett Eldredge, Solange, Rae Sremmurd and more created more than 150 playlists exclusively for TIDAL.

TIDAL remains committed to supporting philanthropic endeavors of its artists and this past year teamed with TIP, Lil Wayne and more to raise awareness for organizations. With charity concerts like TIDAL X 1015, TIDAL helps artists shed a light on causes and movements that matter to them most. It has the unique ability to make a social impact on a global scale.

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BusinessHip-Hop/R&BLatest Newsslider

Finish Line, Lil Yachty Team Up for New Adidas Tubular Shadow Release

by Malachi Weaver
written by Malachi Weaver

Athletic retailer The Finish Line, Inc. has partnered with Lil Yachty, one of the most talked about artists right now and Grammy nominee, for an exclusive digital experience that celebrates the release of the Adidas Tubular Shadow, available online and in select stores nationwide.

“The Tubular Shadow has made big waves in the sneaker community, much like Lil Yachty continues to do in the hip hop community,” said Paul Diehl, senior director of content, social and consumer trends at Finish Line. “This partnership makes perfect sense for our target customer who values authentic style and trend-setting artists. We are excited to bring them this product and content across all our social platforms.”

This new version of the Adidas Tubular pushes the boundaries of style with a light and breathable fabric, rope laces and a low cut design. The simplicity of the shoe makes it more of an everyday staple, allowing incorporation into both fashion-forward and street culture styles.

“My life – and my style – revolve around music,” said Lil Yachty. “I express myself through my music, and it’s also important to express who I am with the clothes I wear, especially sneakers with comfort and colorways like the Tubular Shadow.”

As part of the behind the scenes partnership, Finish Line followed Lil Yachty around his home and in the studio, where he recorded his upcoming debut album. Lil Yachty, who sports the sneakers in the footage, will share the content alongside Finish Line on his social media channels.

“Finish Line is a quality partner and understands the hip hop industry and its audience,” said Coach K, Lil Yachty’s manager. “They have captured Lil Yachty’s essence including his unique style. They showcase why he is relevant to Finish Line customers through their digital brand storytelling.”

More information about the partnership can be found on the retailer’s YouTube channel and details about the Adidas Tubular Shadow can be found on the company’s blog and FinishLine.com.

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BusinessLatest NewsPop

American Express Appoints Artist Pharrell Williams as the Creative Director of the Platinum Card

by Malachi Weaver
written by Malachi Weaver

American Express announced that musician, producer, style icon and entrepreneur, Pharrell Williams will serve as the Creative Director of the Platinum Card. As the Creative Director, Pharrell will bring his creative vision and style to inspire and guide the global experiences, access and services that the Platinum Card is renowned for providing.

As consumers’ tastes and passions evolve, American Express will continue to bring exceptional premium experiences and benefits to its Platinum Card Members across travel, music, dining, fashion, art, wellness and more. Pharrell will set the creative direction for such experiences and events and inspire new cutting-edge collaborations and partnerships that meet the needs of the ever-changing premium consumer lifestyle.

“I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card,” said Pharrell Williams.

“We want the Platinum Card and the experiences it offers to be influenced and shaped by our Card Members, so we’re thrilled to be working with long-time Card Member and creative visionary Pharrell to lead some of these efforts,” said Janey Whiteside, SVP of Global Charge Products, Benefits and Services at American Express. “Like many of our Card Members, he’s travelled the globe, he has an amazing imagination, and he loves to discover and share new experiences.”

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Jillian Hervey of LION BABE & Pantene Puts Curls on Display with New Campaign

by LP Green
written by LP Green

Jillian Hervey, lead singer of R&B/Soul band LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair. Summer means longer days, weekends at the beach and for curly-haired women, frizz! This summer, Hervey and Pantene will give women the curls they’ve always wanted by helping them fight frizz by strengthening their curls.

Loving @LionBabe’s gorgeous curls! No wonder she’s the new @Pantene brand ambassador! #StrongIsBeautiful

For years, curly-haired women have been told that in order to fight frizz they have to protect their hair against humidity. While humidity is in fact a contributing factor to frizz, the biggest culprit is actually the strength of your hair. With the Pantene Pro-V system, curly hair will be so strong that it’s practically frizz-free all day and will be able to survive summer’s most grueling torture tests, such as a day at the beach, an outdoor summer concert or on the hot and humid subway.

“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Hervey. “Keeping my curls strong and healthy is so important, and thanks to Pantene I’ve finally uncovered a routine that allows my curls to be practically frizz-free.”

Hervey will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.

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