LiveXLive Media , a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced the hiring of music industry innovator and deal maker Michelle Edgar. In this role, Michelle will focus on developing and expanding relationships with artists and labels, global consumer brands, and creating unique partnerships that amplify and align with LiveXLive’s flywheel – listen, watch, attend, engage and transact – through music, pop culture, arts, sports, lifestyle and exceptional content and tech across all platforms. Additionally, Michelle will bring her wealth of experience empowering and inspiring women leaders to LiveXLive, as well as specific initiatives and projects focused on women’s empowerment and diversity and inclusion in the industry from artists to clients.
“We are thrilled to welcome Michelle to LiveXLive. Her experiences and relationships are deep with talent and brands, having earned her the reputation as one of the most innovative and creative dealmakers” said Robert Ellin, Chairman and Chief Executive Officer of LiveXLive. “In addition to her accomplishments in brand marketing and partnerships, Michelle has a track record and passion for leading programs in social change, focusing on female leadership and education. Michelle, with her professional and personal passions, will be a tremendous addition to our management team.”
In joining LiveXLive, Michelle will be working closely with the company’s leadership team which features an impressive list of female executives including CMO Jackie Stone, Roe Williams, Global Head of Artist & Talent Relations, Nikki Hart, SVP Strategic Development, Aileen Budow, SVP, Communications & PR, and Jess Ettman, VP, Business Development.
As Founder & CEO of The XX Project, Michelle has built a community of women leaders through a positive environment designed to cultivate personal and professional growth to empower women in business. The membership platform showcases leading women in business across the C-suite, founders, and marketers across entertainment, sports, venture capital, and technology. Over the past 10 years, she’s curated and produced over 200 events and is looking to continue to build this out with the LiveXLive team to impact more women globally.
Michelle has led creative brand marketing campaigns, secured partnerships, and helped artists build their brands across various leadership roles at Epic Records, ICM Partners, and Warner Bros. With more than a decade in the entertainment space, she most recently held the position of VP brand marketing at Epic Records, where she worked with artists as Travis Scott, Rick Ross, Black Eyed Peas, Wu-Tang Clan, Jennifer Hudson, Meghan Trainor, and Madison Beer. As a change agent, philanthropy, diversity and inclusion, and giving back have always been her passion and integral in her work as she creates unique partnerships to ignite change as founder of both Music Unites and The XX Project. While a branding agent at ICM Partners, she worked with clients including Mary J. Blige, Anderson Paak, H.E.R., and high-profile clients including Bozoma St. John, Debra Lee, and Tina Knowles.
Michelle resides in Los Angeles and is currently pursuing her Masters in Legal Studies in entertainment, media, and sports at UCLA School of Law.
LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view (“PPV”), NFTs, and livestreaming. Its model includes multiple monetization paths, including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing. LiveXLive recently raised revenue guidance for its 2022 fiscal year based on strength in its core businesses.