FKA Twigs Launches NikeWomen Spring Zonal Strength Campaign

by Malachi Weaver

British singer and former face of the Calvin Klein’s Jeans SS16 campaign FKA Twigs released a new track “Trust In Me” yesterday (January 11), as part of NikeWomen’s Spring Zonal Strength tights campaign. The campaign was launched with a two minute video called “do you believe in more?” directed by Twigs, the campaign’s creative director.

“It’s exciting to have created something that’s genuinely by and about young people, who work hard, who are sensitive, who embrace both their strength and their vulnerabilities, and who, together, feel that they can be successful,” FKA Twigs said in a statement.

Watch “do you believe in more?” below.

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