Field & Stream, an outdoor specialty brand owned and operated by leading omni-channel retailer DICK’S Sporting Goods, announced today RIAA’s top digital country male artist of all time and outdoor enthusiast Jason Aldean as the new face of the Field & Stream brand.
Field & Stream products and stores are named for the iconic brand that has been synonymous with outdoor traditions for more than 140 years. Products are sold exclusively at more than 645 DICK’S Sporting Goods and more than 20 Field & Stream stores across the country, and on both retailers’ respective eCommerce sites.
“Outdoor sports and activities have been a part of my life for as long as I can remember,” said Aldean. “Whether it was hunting with my dad and granddad, or fishing with my girls, it’s always been a way for us to spend time together. So, I naturally am into what Field & Stream is all about, and am looking forward to being part of their team.”
Leading the marketing efforts is a new TV ad campaign featuring stories of some of Aldean’s own outdoor traditions with his father, Barry. The new TV spot will air beginning on August 22 on ABC, ESPN the Outdoor Channel, Nat Geo, Discovery, History and more.
“We’re excited to partner with Jason as Field & Stream’s first brand ambassador,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods and Field & Stream. “Our goal was to form an authentic partnership with someone who is genuinely passionate about hunting and fishing, and believes in building traditions through spending time outdoors. Jason was an obvious choice for us.”