The Music Channel
Banner
  • Pop
  • Hip-Hop/R&B
  • EDM
  • Rock
  • Country
  • Video
  • Newsletters
  • More
    • Business
    • Latin
    • Music Festivals
    • K-Pop
    • Jazz
    • Christian
    • Urban Christian
    • Blues
    • Reggae/Soca
    • World Music
    • Fashion/Style
Category:

Fashion/Style

Fashion/StyleHip-Hop/R&B

Pacsun Launches New Merch from Guest Artistic Director, A$AP Rocky

by The Music Channel Staff July 17, 2021
written by The Music Channel Staff

Pacsun is thrilled to announce all-new merchandise by recently announced Guest Artistic Director, A$AP Rocky. Launching first under the critically acclaimed performer and fashion icon’s A$AP Worldwide will be a capsule collection with footwear and apparel brand Vans and a capsule collection from American sports heritage brand Russell Athletic. The collections come as a result of Rocky’s desire to partner with a classic footwear brand and an apparel brand that is known for premium fleece, with a goal of working with both brands to curate head-to-toe looks.

“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds. Together with Pacsun, we will be releasing several limited edition collections that are both nostalgic and forward at the same time,” said Rocky.

“We’re thrilled to continue our partnership with Rocky in this new role, he is the perfect combination of high fashion and streetwear appeal,” said Alfred Chang, Co-CEO of Pacsun. “Rocky’s energy and outlook on culture really translates in his designs, and we’re looking forward to our customers embracing it as much as we do and sharing the unique product offerings and collaborations that they’re always looking for.”

The Pacsun and A$AP capsule collection with Vans will include two new iterations of the Old Skool silhouette, consisting of black canvas and white leather colorways and materials with the addition of flame decorations on the side.

Pacsun Launches New Merch from Guest Artistic Director, A$AP Rocky

The Russell Athletic x A$AP Worldwide capsule truly speaks to the brand’s heritage and consists of four classic styles that it’s known for: t-shirts, shorts, pullover hoodies and sweatpants. The collection’s color palette includes black, white, rust, bright blue and green while featuring a unique contrast stitch detail that allows the collection to stand out. The fleece pieces, featuring premium cotton jersey fleece, will feature a new, all over skull print that captures the spirit of the collaboration.

The launch of the product offering is celebrated with an exclusive short film directed by Aisultan Seitov and Rocky that was created by his love for the comedy films ‘Richie Rich’ and ‘Blank Check’ that both debut in 1994. The film will feature a new unreleased song from Rocky. Similar to the one featured in ‘Richie Rich’, scenes were shot outside with talent AWGE artist Smooky Margielaa. For this project, Rocky incorporated a young cast to tell the story of kids celebrating life through skateboarding, and their eccentric youth was captured at a larger than life mansion. Scenes from the short film feature a customized flame truck with oversized Pacsun boxes being delivered to create excitement. The short film was shot in Beverly Hills and will be released today, July 16th via Pacsun’s social channels, highlighting these collaborations.

In addition to originating the partnerships with both brands and creating designs, Rocky will oversee the brand campaign, in-store activations and a viral campaign to support the launch that includes wheatpasting and billboards. This consumer amplification will be in support of the launches in the Pacsun DTLA and Soho flagships. Collections will be available at Pacsun.com and over 200 stores nationwide on today, July 16th, with the Vans collection in sizes 4 – 13, ranging from $100–$130, and the Russell Athletic collection in unisex sizes XS-XL, ranging from $40–$90.

 

July 17, 2021 0 comment
0 FacebookTwitterPinterestEmail
BusinessFashion/StyleHip-Hop/R&B

PINK And Chloe x Halle Serve Up Everyday Style Inspo With Exclusive Capsule Collections

by The Music Channel Staff July 17, 2021
written by The Music Channel Staff

Victoria’s Secret PINK is excited to announce that they are teaming up with Grammy-nominated duo Chloe Bailey and Halle Bailey, best known as Chloe x Halle. As longtime fans of the brand, the sisters are launching curated picks and collaborations throughout the year, featuring their favorite PINK styles to wear all day, every day, from the set to the recording studio to lounging at home.

customers can shop Chloe x Halle Faves online – featuring the artists’ hand-picked styles across the full PINK portfolio, including their favorite loungewear, activewear, intimates, accessories and more. Fans can also look forward to two more launches later this year! Next month, PINK will be releasing limited-edition One Size Tees with empowering lyrics from their hit songs “Fall,” “ROYL” and “Baby Girl,” and this fall, the brand will be dropping custom active, lounge, and streetwear styles designed by Chloe and Halle.

“I love how PINK styles feel and look – cute and comfy at the same time, effortless when I’m rushing between film sets and studio sessions. The vivid colors are always a positive mood changer that bring out that glow in me,” said Chloe.

“I live in these bottoms and tops, whether it’s lounging around, running to work, or doing my errands,” said Halle. “Fashion is such a great way to get creative and express yourself, and it’s been so much fun working with the PINK design team – we can’t wait to share what we’ve been working on behind-the-scenes!”

“Chloe x Halle have become such fashion icons, and we can’t wait for our customers to see how they brought their individual style and creativity to these collections,” said Amy Hauk, CEO of Victoria’s Secret PINK. “We also love how they use their platform for good, to not only speak out against social and racial injustice, but also to champion mental health awareness – a cause that’s so important to PINK. We’re proud and honored to collaborate and share their unique style and influence with the world.”

As part of the partnership, PINK is donating $250,000 to causes that are important to the sisters – including a $75,000 donation to BEAM in honor of the Chloe x Halle Faves launch. BEAM, the Black Emotional and Mental Health Collective, is a national training, movement building and grant making institution dedicated to the healing, wellness and liberation of Black communities. Chloe and Halle also participated in BEAM’s Black Healing Remixed Virtual Summit last month, which was sponsored by PINK, as part of the brand’s ‘Make Your Move Fest’ in celebration of Mental Health Awareness Month.

While this is their first joint fashion venture with PINK, Chloe and Halle have been actively involved in the brand’s PINK With Purpose initiative, which launched last year with a mission to support and foster positive mental health within the young adult community. The artists gave exclusive live performances during the brand’s mental health virtual summits and opened up about how they use music for therapy and self-expression. The sisters also served on the judging panel for the 2021 PINK With Purpose Project, a fan favorite contest supporting young leaders and go-getters within their communities with grants to help make their dreams of changing the world a reality.

 

July 17, 2021 0 comment
0 FacebookTwitterPinterestEmail

Follow Us

Facebook Twitter Instagram

Subscribe to our Newsletter for new blog posts, event announcements & new photos. Big things coming!

Latest Videos

Categories

  • Advice
  • Business
  • Christian
  • Country
  • EDM
  • Extra
  • Fashion/Style
  • General
  • Hip-Hop/R&B
  • Jazz
  • K-Pop
  • Latest News
  • Latin
  • More
  • Music Festivals
  • Podcasts
  • Pop
  • Review
  • Rock
  • Shop
  • slider
  • Video
  • World Music
  • Facebook
  • Twitter
  • Instagram

@2021 - All Right Reserved. Designed and Developed by PenciDesign


Back To Top
The Music Channel
  • Pop
  • Hip-Hop/R&B
  • EDM
  • Rock
  • Country
  • Video
  • Newsletters
  • More
    • Business
    • Latin
    • Music Festivals
    • K-Pop
    • Jazz
    • Christian
    • Urban Christian
    • Blues
    • Reggae/Soca
    • World Music
    • Fashion/Style