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BusinessHip-Hop/R&B

Jägermeister and Global Superstar Post Malone Team Up to Bring Life Back to Nightlife

by LP Green
written by LP Green

Jägermeister and Post Malone join forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.” This multi-channel initiative is the next phase of Jägermeister’s #SAVETHENIGHT initiative and features exclusive content and intimate conversations meant to drive global awareness around the cultural significance of nightlife to local communities.

“Night Lights” was shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). In it, Post reflects on moments and interactions sorely missed, and what it means to him to bring life back to nightlife.

“So many awesome fans and artists have stepped up to support venues and communities that have been struggling. I’m excited to join the party with Jägermeister and celebrate music and nightlife across the world.” says Post Malone.

“We are thrilled to partner with Post Malone on our shared #SAVETHENIGHT mission – to create the best and most memorable nights now and in the future,” said Chris Peddy, Chief Marketing Officer Mast-Jägermeister US. “Post’s dedication to paying tribute to the people who make nightlife possible is a testament to his passion and commitment to our community. We are so proud to partner with him to help make this vision a reality around the world.”

Post will participate in an exclusive, intimate virtual meet and greet via a Meister Drop in on the #SAVETHENIGHT platform, giving a few lucky fans the chance to chat with Post. The award-winning, innovative digital platform on www.save-the-night.com was designed to connect creators and consumers in a personal manner, allowing for deeper connection between artists and fans.

Plus, Post Malone will share his own nightlife story as part of Jägermeister’s “Our Stages, Our Stories” content series, speaking to his early days as an artist and the importance of independent venues as a launchpad for his career. Jägermeister is the official shot of NIVA (National Independent Venue Association) and a proud supporter of #SaveOurStages- the ongoing movement geared towards safeguarding the independent live performance industry throughout the U.S. through the pandemic and beyond. Through “Our Stages, Our Stories” Jägermeister and NIVA are helping to preserve the country’s most historic and iconic venues by shining a light on the individuals and stories that make up the heart and soul of the industry.

Jägermeister is built on the shoulders of nightlife and the artists, creatives and bartenders who have worked tirelessly to support the rituals of night. At the start of the pandemic, Jägermeister knew the negative impact it would have on these communities. As a result, Jägermeister launched its global #SAVETHENIGHT program which has included various charity initiatives to raise money for those whose passion, skill and hard work fuel and inspire the nightlife economy. #SAVETHENIGHT also raises awareness for the situation of thousands of creatives as well as the people that deeply miss going out and celebrating.

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BusinessLatest Features

Nicole George-Middleton, ASCAP SVP of Membership, Adds New Role As Executive Director of the ASCAP Foundation

by LP Green
written by LP Green

ASCAP’s Senior Vice President of Membership, Nicole George-Middleton, has been newly appointed as the Executive Director of The ASCAP Foundation.  In her role leading The ASCAP Foundation, she will report directly to ASCAP CEO Elizabeth Matthews and join the ASCAP Executive Leadership team.

Commenting on the appointment, Matthews said: “Nicole is an outstanding leader with exciting, fresh ideas for continuing the incredible work of The ASCAP Foundation in music education, in nurturing and developing aspiring songwriters and composers and in using music as therapy. I am thrilled that we can tap her talents and her passion to help grow the important work of The ASCAP Foundation.”

Paul Williams, who serves as Chairman of The ASCAP Foundation, added: “The ASCAP Foundation is about heart and the power of music to bring joy and to make the world a richer, better place.  Nicole has a big heart, deep connections with our ASCAP songwriters and composers and a clear sense of how to harness the goodwill and energy of our entire ASCAP community for the greater good.”

In addition to her ASCAP Foundation work, she will continue as SVP of Membership reporting to ASCAP Executive Vice President and Chief Creative Officer John Titta.

George-Middleton has been at ASCAP since 2008, and was promoted to Senior Vice President, Membership, in 2016.  She is responsible for the oversight and daily operational management of ASCAP’s Rhythm & Soul and Symphonic and Concert Membership Departments on a worldwide basis.  Before coming to ASCAP, she was Director of Business & Legal Affairs at Zomba Music Group, and prior to that she practiced entertainment law at The Middleton Law Group PC.  She received her B.A. from University of Pennsylvania and her J.D. from Brooklyn Law School.  She is a member of the American Bar Association, Black Entertainment and Sports Lawyers Association, the Executive Committee of She Is The Music, and was named to the Billboard R&B Hip-Hop Power Players List in 2019 and 2020.

George-Middleton replaces Colleen McDonough, who retired earlier this month after 21 years with The ASCAP Foundation.  She was promoted to its Executive Director in 2015.   McDonough guided the Foundation during a period of growth and achievement in fundraising and in increasing the impact of its programming on the lives of children and aspiring music creators.  Among the many new initiatives that she helped launch are Creativity in the Classroom, Children Will Listen, Songwriters: The Next Generation at the Kennedy Center, Young Jazz Composer Awards, Fresh Air Fund Summer Guitar Camp, and so many more.  McDonough also was instrumental in the creation and implementation of the important ASCAP Archives and the annual “We Write the Songs” event at the Library of Congress.  McDonough will continue as a consultant to The ASCAP Foundation.

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BusinessLatest Features

Recording Academy Bolsters Membership With 2,710 Music Creators and Professionals Invited

by LP Green
written by LP Green

the Recording Academy extended membership invitations to 2,710 established music professionals from wide-ranging backgrounds, genres and disciplines. The invitations are a reflection of the Recording Academy’s commitment to excellence and further growing its robust membership body. The invitations also reaffirm the Recording Academy’s recognition of the important contributions of music people to influence progressive changes within the music industry. The 2021 class of invitees is 48 percent female, 32 percent Black or African American+, 13 percent Hispanic or Latino/a/x+, and four percent Asian or Pacific Islander+. The Academy’s existing membership represents 26 percent female and 27 percent from traditionally underrepresented groups. Since setting the goal of adding 2,500 women voting members by 2025, 831 women have joined the Academy’s voting membership, putting the organization 33 percent closer to reaching that milestone.

“Membership is the Academy’s change agent — our members drive everything we do,” said Ruby Marchand, Chief Industry Officer at the Recording Academy. “I’m inspired by the potential for each invited music creator and business professional to lend their creativity and passion to our organization. We are immensely proud of our accomplishments and the strides we’ve made toward equitable representation. We look forward to welcoming our new invitees as they help us shape the future of the Academy and the music industry.”

“This is an incredibly exciting time to join the Academy and play a part in accelerating change, progress and evolution within the music industry,” said Kelley Purcell, Vice President of Membership and Industry Relations at the Recording Academy. “Our membership body is the driving force behind our actions, and we value the contributions of our members that help ensure the Academy’s practices authentically represent the current state of music. We’re excited to see what this new group brings to the table as we enter a new era at the Academy.”

Recording Academy membership reflects the rich, diverse and wide-ranging contributions of music creators and professionals. The areas of focus include service, advocacy and recognition of the art and craft of music with a community-driven approach and peer-reviews on an annual cycle. In order to participate in the process for the upcoming GRAMMY Awards®, new members have to accept their invitations by Sept. 15, 2021. The first voting ballot opens Oct. 22 and closes Nov. 5. The 64th GRAMMY Awards are set to take place Jan. 31, 2022, at the STAPLES Center in Los Angeles.

To celebrate the new class of invitees, the Recording Academy is activating across its social channels, giving the music industry and music fans a look into what it means to be a member of the Recording Academy. New invitees will be featured across Instagram Reels, Voice Tweets and Instagram Lives hosted by Recording Academy staff and executives. Activations can be followed on the official Recording Academy Instagram at @RecordingAcademy and Twitter at @RecordingAcad.

 

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BusinessFashion/StyleHip-Hop/R&B

PINK And Chloe x Halle Serve Up Everyday Style Inspo With Exclusive Capsule Collections

by LP Green
written by LP Green

Victoria’s Secret PINK is excited to announce that they are teaming up with Grammy-nominated duo Chloe Bailey and Halle Bailey, best known as Chloe x Halle. As longtime fans of the brand, the sisters are launching curated picks and collaborations throughout the year, featuring their favorite PINK styles to wear all day, every day, from the set to the recording studio to lounging at home.

customers can shop Chloe x Halle Faves online – featuring the artists’ hand-picked styles across the full PINK portfolio, including their favorite loungewear, activewear, intimates, accessories and more. Fans can also look forward to two more launches later this year! Next month, PINK will be releasing limited-edition One Size Tees with empowering lyrics from their hit songs “Fall,” “ROYL” and “Baby Girl,” and this fall, the brand will be dropping custom active, lounge, and streetwear styles designed by Chloe and Halle.

“I love how PINK styles feel and look – cute and comfy at the same time, effortless when I’m rushing between film sets and studio sessions. The vivid colors are always a positive mood changer that bring out that glow in me,” said Chloe.

“I live in these bottoms and tops, whether it’s lounging around, running to work, or doing my errands,” said Halle. “Fashion is such a great way to get creative and express yourself, and it’s been so much fun working with the PINK design team – we can’t wait to share what we’ve been working on behind-the-scenes!”

“Chloe x Halle have become such fashion icons, and we can’t wait for our customers to see how they brought their individual style and creativity to these collections,” said Amy Hauk, CEO of Victoria’s Secret PINK. “We also love how they use their platform for good, to not only speak out against social and racial injustice, but also to champion mental health awareness – a cause that’s so important to PINK. We’re proud and honored to collaborate and share their unique style and influence with the world.”

As part of the partnership, PINK is donating $250,000 to causes that are important to the sisters – including a $75,000 donation to BEAM in honor of the Chloe x Halle Faves launch. BEAM, the Black Emotional and Mental Health Collective, is a national training, movement building and grant making institution dedicated to the healing, wellness and liberation of Black communities. Chloe and Halle also participated in BEAM’s Black Healing Remixed Virtual Summit last month, which was sponsored by PINK, as part of the brand’s ‘Make Your Move Fest’ in celebration of Mental Health Awareness Month.

While this is their first joint fashion venture with PINK, Chloe and Halle have been actively involved in the brand’s PINK With Purpose initiative, which launched last year with a mission to support and foster positive mental health within the young adult community. The artists gave exclusive live performances during the brand’s mental health virtual summits and opened up about how they use music for therapy and self-expression. The sisters also served on the judging panel for the 2021 PINK With Purpose Project, a fan favorite contest supporting young leaders and go-getters within their communities with grants to help make their dreams of changing the world a reality.

 

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BusinessLatest Features

S-Curve Records Relaunches In New World-Wide Partnership With Disney Music Group

by LP Green
written by LP Green

The S-Curve Records label has relaunched in a new world-wide venture with Disney Music Group, it was announced by S-Curve founder and CEO Steve Greenberg and Disney Music Group (DMG) President Ken Bunt. They also announced multi-platinum recording artist Andy Grammer, a long-time S-Curve hitmaker, as the label’s first signing, with more artists to come. S-Curve’s previous catalog remains with BMG, who purchased S-Curve’s music assets in 2015. S-Curve Records and Disney Music Group have been working together for several years, with DMG’s Promotion team working several S-Curve Records artists at pop radio, beginning with the multi-platinum “Honey, I’m Good,” from Andy Grammer.

Grammer  released his first single, “Lease On Life,” June 28. This anthemic song builds on Grammer’s track record of feel good pop music. Grammer recently performed “Lease On Life” on CNN’s graduation special which also featured Vice President Kamala Harris. “Lease On Life” is being used this summer for a global International Hotel Group commercial campaign. Holiday Inn Express, Intercontinental, and Kimpton are among some of the IHG brands. “Lease On Life” will be released under exclusive license from Grammer and long-time manager Ben Singer (Giant Soul Records) by S-Curve and Hollywood Records.

Said Steve Greenberg, “We’re absolutely thrilled to launch this new chapter of the S-Curve story in partnership with the Disney Music Group. We’ve had nine platinum hits working with their pop promotion staff over the past six years, and I think our new, deeper partnership with DMG is going to lead to very exciting things. Nothing could be more perfect than starting things off with new music from Andy Grammer, who has had more hits for S-Curve than any artist in the label’s 21-year history. Andy’s a truly inspiring artist and I’m certain the best is yet to come for him.”

Added Ken Bunt, “Steve’s musical acumen and attention to detail are truly remarkable, and we are thrilled to be partnering with him and his S-Curve label, as well as officially welcoming Andy Grammer to the DMG family. We have been working with Andy for many years now, supporting his incredible music at radio, and we are honored to be able to extend that relationship across the rest of the company.”

Grammer added, “To have partners like Disney and S-Curve team up with my Manager, Ben Singer, and I at our label, Giant Soul really excites me. As an artist it’s rare to have partners truly dedicated to fostering creativity and sharing it on a global level.” Manager Ben Singer added, “We’ve had so many wins through the years with Steve Greenberg and Ken Bunt that we knew this was the best home for the forthcoming body of work. Andy always seems to over-deliver in the categories of heart and pop magic and this next record is no different.”

Andy Grammer has consistently delivered stratosphere-sized smash hits buoyed by his impressive range, deft musicality and endless charisma. Since Grammer’s self-titled debut, the award-winning, multi-platinum artist and singer has been inspiring listeners around the world. Andy has scored eight chart-topping hits which together have been streamed billions of times worldwide – starting with his first breakout song, “Keep Your Head Up” and its follow up, “Fine By Me.” His 2014 sophomore album, Magazines or Novels, went gold and yielded the single “Honey, I’m Good” which reached quadruple-platinum status in the U.S., and which emerged as of the best-selling songs of 2015. The album also contained the platinum single “Good To Be Alive (Hallelujah).” He maintained his hit streak on 2017’s The Good Parts, whose first single, “Fresh Eyes,” achieved platinum status, and generated over 350 million streams. Andy’s 2019 album, Naïve, amplified both his message and musicianship. The album’s first single, the platinum-certified “Don’t Give Up On Me,” was highlighted in the critically acclaimed film Five Feet Apart. The song was also used in a campaign for ESPN’s 13th Annual V Week for Cancer Research, entitled “One,” which landed Grammer a Sports Emmy for Outstanding Music Direction and a Clio Award. Naïve, also has another certified hit, I Found You (RIAA Gold Certified), bringing this total number of certified hits to 8.

In addition to reaching fans through his music, Andy also makes a strong connection through his live shows. Grammer has performed on countless television shows, including three celebratory outdoor concerts as part of The Today Show’s Summer Concert Series, plus Jimmy Kimmel Live, Good Morning America, American Idol, The Tonight Show with Jay Leno and starring Jimmy Fallon, The Late Late Show with James Corden, and many more. In addition, Grammer was a celebrity contestant on Season 21 of Dancing With The Stars. Throughout last year, Grammer spent a majority of his time in the studio working on new music that will be released this year. His most recent song, “Close To You,” with R3HAB is the first of many exciting things Grammer has in store for 2021.

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BusinessLatest Features

Songtradr Acquires Global Creative Music Agency MassiveMusic

by LP Green
written by LP Green

Songtradr, the world’s largest B2B music licensing marketplace, is acquiring MassiveMusic, the leading global creative music agency that helps the world’s most renowned brands become more strategic and effective with the emotional power of music and sound.

The acquisition of MassiveMusic comes at a pivotal time in the industry where a rise in technologies and channels of content means the number of places where a brand’s sound is experienced is dramatically increasing. With the explosion of content creation across multiple media formats, the size of the music industry is expected to reach $131bn by 2030. Marketers more than ever have to cut through and create maximum impact, driving an urgency to optimize the power of music. Combining MassiveMusic’s unrivalled music for brands footprint with Songtradr’s technologies and data-informed B2B music products creates the only complete tech enabled music solution for brands in the digital age.

“MassiveMusic has built a standout reputation for bold, brilliant, creative music solutions for brands over the last 20+ years,” said Paul Wiltshire, CEO of Songtradr. “The complexities of the B2B music industry have made it challenging to fully adopt and leverage technology, limiting it from experiencing the same growth as the consumer music industry. Bringing our companies and competencies together creates the scale and trust to enable a true transformation of the B2B music industry and unlock significant growth potential.”

The leading creative music agency in the world, MassiveMusic has approximately 85 employees with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The company creates and curates world class music, strategic sonic branding solutions and music management for global brands such as Nike, Heineken, Apple and UEFA. This year, MassiveMusic launched the world’s first data-driven sonic branding tool: MassiveBASS, a revolutionary platform that combines art and science and predicts success in recall, distinctiveness and connection to brand personality. MassiveMusic has also won every possible industry award, such as Cannes Gold Lion, D&AD, CLIO, Transform and more. MassiveMusic has seen impressive growth over the past year, despite the backdrop of COVID-19, delivering double digit revenue growth in 2020 in comparison to 2019.

“At MassiveMusic we are very excited to be joining forces with Songtradr. Our services are fully complementary to each other, allowing us to further enrich the services that we provide to our clients. The global brands and talented creative agencies we work with can all profit from the unique proposition that is created by combining the world’s biggest B2B music licensing technology company with the leading global creative music agency,” said Hans Brouwer, Founder and CEO of MassiveMusic. “The thing that excites me the most is how our visions, ambitions and cultures are aligned. From the first meeting onwards our partnership felt like we’d been in a band for a long time already. We are looking forward to helping our global clients grow: Harder, Better, Faster, Stronger; if you allow me to quote the revolutionary Daft Punk.”

With over 300,000 tracks licensed through their ecosystem and more than 1.5 million tracks on their platform, Songtradr has become the largest music licensing platform in less than five years. In 2019 it acquired Big Sync Music, and since gone on to acquire Cuesongs, Song Zu, Pretzel, Tunefind and made an investment into ASX listed music data company Jaxsta.

MassiveMusic will lead the B2B Music Services Division of Songtradr Group enabling brands and agencies to dramatically increase their marketing impact and solve all their music needs in one place. From artists, music licensing, bespoke music composition and sonic branding to tech, data and real-time insights, marketers can be more efficient and impactful.

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BusinessLatest Features

Curaleaf’s Select Brand And Rolling Stone Announce Strategic Partnership

by LP Green
written by LP Green

Curaleaf Holdings, Inc. , a leading international provider of consumer products in cannabis, is proud to announce a first-of-its-kind strategic partnership between its Select brand and legendary music and culture authority Rolling Stone. Together, the leading lifestyle brand in cannabis joins the most prominent voice in music and pop culture to celebrate the symbiotic relationship between music and cannabis. The long term partnership leverages Select’s resources and experience creating progressive, industry-leading cannabis products alongside Rolling Stone, whose DNA lives at the intersection of music’s past, present and future.

The new line of co-branded Rolling Stone by Select products will include two product formats to start, including Select’s first-ever pre-roll, as well as “The Cliq,” Select’s newest proprietary pod system. Both formats will feature three strains and flavor profiles hand-selected by Rolling Stone to celebrate some of the most well-known and genre-defining artists and sounds in music history. The line includes a berry-forward “Overdrive” Sativa, complex and full-bodied “Reverb” Indica, and a fruity and calming “Phaser” Hybrid.

“Part of my job at Curaleaf is building brands people love. Select is a brand built around the relentless pursuit of progress, and going to great lengths to create the best possible experience for our consumer. This is a synergy we are honored to share with Rolling Stone. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they’ve included cannabis in their coverage for the past 50 years – something many other publications are only just starting to do today. We’re honored and thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry,” said Joe Bayern, CEO of Curaleaf.

“Music and Cannabis go hand in hand,” said Rolling Stone President and Chief Operating Officer Gus Wenner. Rolling Stone has a legacy of celebrating this connection and a long history of reporting on the fight to legalize cannabis. “We are thrilled to have found a perfect partner in Curaleaf who gives us the opportunity to design a product that elevates the music listening experience and celebrates the deep connection between the two.”

Select’s commitment to enriching communities and creating inclusive, meaningful experiences and Rolling Stone’s world class storytelling and culture-defining content inspired the inception of a first-of-its-kind retail space opening in Las Vegas in 2022. Additional details on the space will be released in the near future.

In Nevada, Rolling Stone by Select products will be distributed through Select’s wholesale partners and at Curaleaf’s owned dispensaries, including Acres by Curaleaf and Curaleaf Las Vegas Boulevard.

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BusinessHip-Hop/R&B

Snoop Dogg Appoints Wife Shante Broadus As Official Manager

by LP Green
written by LP Green

American music artist, actor, record producer, DJ, media personality, and business mogul Snoop Dogg announced the official appointment of Shante Broadus to his executive team as his official manager. As a serial entrepreneur and philanthropist, Shante oversees Boss Lady Entertainment (BLE) and began her career by managing the early part of her husband, Calvin Cordozar Broadus Jr., aka Snoop Dogg’s career.

In her new role, Shante will bring her vast, multi-dimensional expertise to expand Snoop Dogg’s existing ventures, as well as cultivate and fortify all upcoming partnership deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing and TV/film space. Additionally, Shante will oversee the media arm of Snoop Dogg’s empire, diGGital doGG – home to exclusive mobile apps, video games and a proprietary animation pipeline.

“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire,” said Shante. “I have been by Snoop’s side for over two decades so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”

Upcoming projects under Shante’s leadership include: Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League, Snoop’s highly anticipated summer tour and more. She will also be coming out with her first book, “Paid the Cost to be the Boss Lady.” Together with an established NYT-bestselling author as her guide, the memoir will chronicle her life in the public eye and all the lessons she has learned along the way.

“Shante has been guiding my career behind the scenes from day one,” says Snoop. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”

In addition to her chief management appointment, Shante oversees operations for The Compound (a Los Angeles music recording, production, and events space) frequented by artists such as Nipsey Hussle, Kendrick Lamar, Cardi B, Wiz Khalifa, Nelly, Snoop Dogg, and many more while serving as a home to events like the annual Cedars Sinai Sports Spectacular, the ADIDAS Rookie Symposium, and others. Shante is also the CEO of Boss Lady Spirits, which debuted with “Indoggo Gin” in September 2020 and has served as producer on several films and television projects, including the 2012 Snoop documentary, Reincarnated.

Together with Shante, Constance Schwartz-Morini and Georgie Moskowitz, from SMAC Entertainment, have supported Shante in her endeavors managing Snoop. Additionally, Constance has worked with Snoop and Shante in multiple capacities for the last twenty years. Rounding out the rest of the management team are the following Doggystyle Records’ team:

  • Kevin Barkey and Jasmin Ratansi – day-to-day contact for Doggy Style Records, Snoopermarket and Snoopy’s Clothing. Additionally, Kevin books all Dj Snoopadelic shows
  • Sara Ramaker – industry veteran producer and former talent agent handling all TV and film projects as well as the relaunch of Snoopadelic Films
  • Nick Adler – responsible for all brand partnerships on behalf of Snoop Dogg
  • Bobby Dee – Co-Founder of Uncle Snoops Army – a multi-faceted company that encompasses Artist Management, responsible for booking Snoop Dogg shows
  • Nolan McDonald – head of diGGital doGG – Snoop Dogg’s gaming and animation company
  • Karan Wadhera – lead for all cannabis-related projects

 

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BusinessLatin

Sony Music Publishing Names Francisco Granados VP Creative, U.S. Latin

by LP Green
written by LP Green

Sony Music Publishing announced it has appointed Francisco Granados as Vice President, Creative, U.S. Latin. Francisco is based in the company’s Miami office and reports to Jorge Mejia, President and CEO, Latin America and U.S. Latin.

As Vice President, Creative, Francisco’s responsibilities include providing strategic direction for U.S. Latin A&R efforts, signing and discovering new talent, and working closely with Sony Music Publishing’s songwriters to further develop their careers and create new, global opportunities for their songs.

Sony Music Publishing President and CEO, Latin America and U.S. Latin, Jorge Mejia, said, “Francisco is an A&R executive who possesses that rare mix of talent for discovering and nurturing artists and songwriters, matched with an impeccable business acumen. I have admired Francisco since I first started working with him early on in his career, and am beyond excited about what we will do together in this new phase.”

Francisco said, “I’m thrilled and honored to join Jorge Mejia and the fantastic U.S. Latin team. Sony Music Publishing gave me my first opportunity to be part of the ever-evolving music industry, and I’m grateful to reunite with a family that shares my passion for music. I look forward to further developing our songwriters creatively and bringing the Latin culture to fans across the globe.”

Previously, Granados was A&R Director at Warner Music Mexico, Colombia, Peru and the Andean Region, a position he held since 2019. As A&R Director, Francisco was responsible for overseeing the creative process of acclaimed acts including Piso 21, Danny Ocean, Ximena Sariñana, Llane, Juan Pablo Vega, Mario Bautista, LAGOS, Beto Cuevas, and the Latin Grammy award winner for best new artist, Mike Bahia.

Prior to joining Warner, Francisco spent four years as A&R Director at Sony Music Publishing Mexico, where he played a key role in the signings of Julio Ramírez from Reik, Mario Bautista, and the renewals of José Luis Roma, Carlos Rivera, Noel Schajris, and Zoé. He also supported the discovery, signing, and development of the early songwriting careers of Danny Ocean and Keityn. Before beginning his career as an A&R, Francisco spent time as a journalist and radio host.

 

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Business

Michelle Edgar Joins LiveXLive As Head Of Strategic Partnerships

by LP Green
written by LP Green

LiveXLive Media , a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced  the hiring of music industry innovator and deal maker Michelle Edgar. In this role, Michelle will focus on developing and expanding relationships with artists and labels, global consumer brands, and creating unique partnerships that amplify and align with LiveXLive’s flywheel – listen, watch, attend, engage and transact – through music, pop culture, arts, sports, lifestyle and exceptional content and tech across all platforms.  Additionally, Michelle will bring her wealth of experience empowering and inspiring women leaders to LiveXLive, as well as specific initiatives and projects focused on women’s empowerment and diversity and inclusion in the industry from artists to clients.

“We are thrilled to welcome Michelle to LiveXLive. Her experiences and relationships are deep with talent and brands, having earned her the reputation as one of the most innovative and creative dealmakers” said Robert Ellin, Chairman and Chief Executive Officer of LiveXLive. “In addition to her accomplishments in brand marketing and partnerships, Michelle has a track record and passion for leading programs in social change, focusing on female leadership and education. Michelle, with her professional and personal passions, will be a tremendous addition to our management team.”

In joining LiveXLive, Michelle will be working closely with the company’s leadership team which features an impressive list of female executives including CMO Jackie Stone, Roe Williams, Global Head of Artist & Talent Relations, Nikki Hart, SVP Strategic Development, Aileen Budow, SVP, Communications & PR, and Jess Ettman, VP, Business Development.

As Founder & CEO of The XX Project, Michelle has built a community of women leaders through a positive environment designed to cultivate personal and professional growth to empower women in business. The membership platform showcases leading women in business across the C-suite, founders, and marketers across entertainment, sports, venture capital, and technology. Over the past 10 years, she’s curated and produced over 200 events and is looking to continue to build this out with the LiveXLive team to impact more women globally.

Michelle has led creative brand marketing campaigns, secured partnerships, and helped artists build their brands across various leadership roles at Epic Records, ICM Partners, and Warner Bros. With more than a decade in the entertainment space, she most recently held the position of  VP brand marketing at Epic Records, where she worked with artists as Travis Scott, Rick Ross, Black Eyed Peas, Wu-Tang Clan, Jennifer Hudson, Meghan Trainor, and Madison Beer. As a change agent, philanthropy, diversity and inclusion, and giving back have always been her passion and integral in her work as she creates unique partnerships to ignite change as founder of both Music Unites and The XX Project. While a branding agent at ICM Partners, she worked with clients including Mary J. Blige, Anderson Paak, H.E.R., and high-profile clients including Bozoma St. John, Debra Lee, and Tina Knowles.

Michelle resides in Los Angeles and is currently pursuing her Masters in Legal Studies in entertainment, media, and sports at UCLA School of Law.

LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view (“PPV”), NFTs, and livestreaming. Its model includes multiple monetization paths, including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing. LiveXLive recently raised revenue guidance for its 2022 fiscal year based on strength in its core businesses.

 

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